Letterpressed Tea Packaging Design
“One chance in a lifetime“ - Sen no Rikyu
I truly believe that one day’s tea gathering can never be repeated. Everything from water temperature to sizes of tea leaves being brewed. From weather to atmosphere and mood in the tearoom.
Thus, when one’s heart is at peace it’s very easy to understand the concept of impermanence of all things which makes a tea ceremony indeed a “one chance in a lifetime” event.
Using the old letterpress way of printing with movable blocks allowed us to capture the essence of the 「 一期一會 」 expression. Because the printing is done by hand, it allowed us to get a unique imprint every single time. And by mixing and matching printing blocks resulted in limitless variations of unique designs.
The visual below represents the iconic mountainous terrain of Taiwan, which, if looked closely, also appears as a fading soundwave, that symbolizes the ability of tea to calm your mind by concentrating on the present and removing unnecessary noise.
Another design is our little tribute to Taiwan's 3 highest peaks surrounded by vast tea plantation - Lishan, Alishan and Yushan.