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THE BLOG

Hope

Getting my hands dirty and diving into the unknown world of hand lettering. Stay tuned for more type studies.

Nivea Men – Active Charcoal

Beiersdorf needed an entertaining TV spot to kick off Germany’s first shampoo with activated charcoal as a cleansing agent, formulated for real men. This commercial was shot and aired in Europe. It is also the first time for Beiersdorf to hire a challenger agency, to produce and shoot a TV commercial out of their country.



Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Copywriter: Geraldine Oh
Art Directors: David Wong, Andrey Danilov
Film Director: Micky Sülzer, Big Fish



Making of demo sequence

Yohji Yamamoto – the Poet of Black

“Designing men’s clothing is very difficult for me because I don’t like fashionable men.” – Y.

WIP Big Podcast Radio – concept app design

Here are some work in progress shots of an app I’m making for Vasily Strelnikov – the father of Russian podcasting. Knowing his obsession with an old-school radio, I was aiming for a very vintage, yet warm and comforting look.

Initial sketches

“Making It” documentary

I’ve been waiting for almost 2 years to see this movie. The release date is finally here and it’s 17 February. Mark your calendars. “Making It” is a Documentary about the daily struggles of making a living, staying creative, and making it all up as we go along. In one word, the stuff they don’t teach at school.


makingit.com

Clara Clayton Canyon

The second print from the series goes to the iconic DeLorean and BTTF3. Still experimenting with this style, but already liking the results I can get simply by adding a little bit of rough texture to the silky smooth vector.

Above is my design process from start to finish.