Here’s a nice one from the time when I was with ManghamGaxiola. We were working on Bobson account back then – an Okayama based company back from 1940, famous for manufacturing high quality denim with insane attention to detail. Japanese jeans. I’m serious, Google this stuff.
So how to show pure Japanese denim?
We also made a bunch of different scenarios later on. It’s cool and all, but the geisha one is my favorite. It’s a pity the ad never saw the light.
So here is the deal. I’m coming back from Indonesia, calling up a good friend of mine and we are making a board from scratch and it’s a killer.
Wheel well close-up.
Everything started here, when I visited this beach at Canggu, Bali. I spent a good couple of hours there watching surfers do their thing. Suddenly everything else felt insignificant. I was captivated by the sound of crashing waves, and how something so simple as trimmed piece of wood can be a door to a completely different dimension. I snapped the photo above and headed back to my guesthouse, chasing sunset along the rice fields.
A couple of weeks passed by. The next thing I know, me and my buddy Oleg desperately searching for а piece of wood, that can be wide enough for a longboard.
And… We failed to find one. Here we are gluing 2 regular size boards together.
After 9 hours the glue was completely dry. We traced the shape we wanted using paper and pencil and trimmed the edges.
After a few hours of sanding.
The main shape is done, next we cut wheel wells and burned the surface to get that rich dark tint. After burning we used felt to polish it. The deck turned matte at this point.
Covering the whole thing with beeswax and preparing for artwork.
For the illustration I’ve chosen Barong – a creature from Balinese mythology, a king of all good spirits. A small tribute to Canggu where the idea has hit me.
For the artwork I used acrylic markers, White and Gold. After roughly 6 hours the illustration was done and I covered it with 5 layers of acrylic lacquer. Done.
Shout out to my dad, who let me use his studio light and took that first photo.
Thanks for watching.
Gonna do a small print run of these stickers.
A while ago I was working on a logo for Gili Portal, an incredibly talented uprising singer. Just as Gili’s voice is beautiful in both Hebrew and English, so as the logo is readable in both…
Vyaz is a traditional Russian calligraphy style originated around XV century. Here’s a small piece I did recently. Some of my Russian followers probably would recognize the word “Жарптица” (Phoenix) in there.
Here’s a print ad we made back at Ogilvy. Singtel was about to launch a DataX2 plan, where with a nominal fee you could double up your mobile data. During our research we looked into old boxing posters for some inspiration and came up with this idea – The Fight For Your Data Stops With DataX2.
Agency: Ogilvy and Mather
Creative Director/Copywriter: Stephen Kyriakou
Art Director: Andrey Danilov