Praxis Martial Arts - logo design

After creating a logo for Capoeira Hangzhou, I was approached by Praxis Martial Arts instructor to design a new visual identity for his group. The group doesn't practice any specific kind of martial art. That's why they wanted something more abstract.

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2014/07/praxis_final.jpg"][/lightbox]

[divider]process[/divider]First sketches and ideas.

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2014/07/praxis_sketch1.jpg"][/lightbox]

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2014/07/praxis_journey21.jpg"][/lightbox]

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2014/07/praxis_journey2a.jpg"][/lightbox]

[divider]inspiration[/divider]

In search of the right feeling I rewatched the movie Grandmaster for the 5th time. After that I started to shape the figure.

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2014/07/masan.jpg"][/lightbox]

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2014/07/praxis_animation1.gif"][/lightbox]

[lightbox link="http://www.andreydanilov.com/wp-content/uploads/2014/07/polaroid_c.jpg"][/lightbox]

Here is a Polaroid shot made by Katya during my creative process.