Blog & Portfolio of Andrey Danilov

Lavie logo design process

Lavie Lifestyle is a Singapore-based company with deep roots in the hospitality industry lavie.world. The company is famous for bringing the positive eco-movement to Asia by introducing a Pasta Straw, the straw that is entirely made of pasta and has been hailed as a creative and innovative solution to the damaging effects of single-use plastic.As a starting point, we took inspiration from various typography layouts made in Victorian style spiced them with a flower of life grid and started to build upon it. Below are just a few steps of our creative process.

Lavie_process_vert.jpg

From the very beginning, we knew that the logo of this complexity supposed to be optimized to ensure legibility for different sizes. With that in mind, 2 additional versions of the logo were made.

Lavie_logos.jpg
Lavie_simple_sm.jpg

Above is the progression of the tiny version, as you can see almost all of the details are gone, "Incorporated in Singapore" was replaced with company's registration number.

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Above is s a close up of the finished logo in vector.

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Plus the same part of the logo but in an x-ray view.

Lavie_T-shirt-1.jpg
Lavie_window_filter.jpg
Lavie_wax_seal_filter.jpg
Lavie_press_release_BG.jpg
Design, Logos, ProcessAndrey