Bon Chef
Recently we've been working on a logo for an Indonesian restaurant chain. Bon Chef is a family restaurant, where people come to enjoy home-style food in a cozy atmosphere. To convey that feeling, we decided to go with a heart-warming hand lettered logo.After ruining a stack of paper, I jumped into illustrator and placed those bezier points in the right spots.
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[/lightbox]Bon Chef note pad.
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[/lightbox]Logo structure.
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[/lightbox]Below are the initial logo sketches I made in search of the right treatment.
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[/lightbox]Agency: Mangham GaxiolaCreative Director: Robert GaxiolaArt Director: Andrey Danilov