My Awesome Cafe is a place where experience feels real and authentic, a place where you can just be. My Awesome cafe is a union point of Eastern heritage and Western flare.
We set a challenge to create a logo where Chinese & English type co-exists as one, without overemphasizing one over another. From the very beginning we wanted to pay a tribute to the building – a former Ching Hwa Free Clinic (中华医院) which was build back in 1946, so the very first inspiration was captured at the Traditional Museum of Chinese medicine in Hangzhou, China.
The initial idea was to create a special atmosphere that can inspire creative people, so we proceeded with installing countless lightbulbs inside the cafe.
After that the team went on with logo creation.
Afterwards, team wandered if the logo can be turned into something that customer will be willing to purchase. “Is it possible for customer to be willing to buy staff’s uniform?” This way an idea of supporting logo was invented and was turned into a T-shirt.
Afterwards we came to a junction where we thought the logo can be pushed even further, the question was, how can we make it represent a strong sense of community. Can it be designed into an emblem that will unite awesome people together? This is where we came up with an idea of turning it into a badge.
Logo silkscreened on a shop front window.
Recently we’ve been working on a logo for an Indonesian restaurant chain. Bon Chef is a family restaurant, where people come to enjoy home-style food in a cozy atmosphere. To convey that feeling, we decided to go with a heart-warming hand lettered logo.
After ruining a stack of paper, I jumped into illustrator and placed those bezier points in the right spots.
Bon Chef note pad.
Below are the initial logo sketches I made in search of the right treatment.
Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Art Director: Andrey Danilov
After creating a logo for Capoeira Hangzhou, I was approached by Praxis Martial Arts instructor to design a new visual identity for his group. The group doesn’t practice any specific kind of martial art. That’s why they wanted something more abstract.
In search of the right feeling I rewatched the movie Grandmaster for the 5th time. After that I started to shape the figure.
Here is a Polaroid shot made by Katya during my creative process.
Somehow this very important project has vanished when I redesigned my website, well it gave me a chance to make an even better walkthrough, enjoy.
My capoeira camarada – Paulo runs Qualita company in Hanzgou, China. With a help of his colleges he assists small companies in doing safe business with Chinese suppliers and factories. I was in charge of the design department.
My client was talking to his business partners and said:
“We need a professional logo like Qualita’s logo: STRONG, SIMPLE, GOOD LOOKING, SOLID, NEW/NOT OLD. Paulo, how did you get such a good logo ?”
Here is how.
Qualita business card with a glossy finishing. Less is more.
Now for the very first time I’m revealing a secret behind the STRONG “Q”. I was looking through many fonts and tried to find the one that suits best for the task, however all of them just didn’t feel right… then I decided to take a break and watch a movie.
Yes, Qulita’s logo was developed around the Terminator font. I tweaked the letter “Q” a bit and made the symbol more balanced.
Super SOLID look was achieved by applying the Golden Ration rule to business card layout design. Instant impression for potential clients: “We Rock!”
To tell you the truth I was really into another idea on the early stages of the project, let me explain:
This GIF below makes me so tranquil, I can watch it all day. AaaarrghHH! Pipe all hands on deck!! Arrrghh!
After that crazy idea was shelved we started developing the Qualita Store.
A very first design doodle of the “Qualita store”.
Bells and whistles.
A project for a friend of ours, who sells Tibetan antiques in a small and very cozy shop near Wushan Hill in Hangzhou. The goal was to create a logo, business card and shop sign.
The client liked our business card concepts so much, that he decided to make two sets.
Here is the initial drawing of letterpressed part, made by Katya.
The structure of our logo.
The view on HuiMin street.
Business cards render. Letter-press goodness in all it’s glory.
Here is a project for a Manjiela company selling luxurious Chinese medicine – cordyceps. Manjiela is a branch of 同仁堂 (TongRenTang), the largest producer of Chinese medicine, that was founded in 1669.
Cordyceps is a very expensive type of fungi which, according to Tibetan medicine powerful enough to fight cancer. It looks similar to this:
The task was to create a logo for a company’s shop in Tibet and to think about overall VI.
A huge amount of work was done, tons of information on Tibetan culture and symbolism has been studied, lots of ancient Tangkas reviewed. Let’s look closer at Manjiela (the Medicine Buddha):
Usually the Medicine Buddha was depicted seated, holding a jar with medicine nectar in his left hand and resting his right arm on a right knee. In the sutra, he is also surrounded by lapis lazuli-colored aura.
The practice of Medicine Buddha, the Supreme Healer (or Sangye Menla in Tibetan) is not only a very powerful method for healing and increasing healing powers both for oneself and others, but also for overcoming the inner sickness of attachment, hatred, and ignorance, thus to meditate on the Medicine Buddha can help decrease physical and mental illness and suffering.
Below are several concept logos, that we created together with Ekaterina Vernigorova.
The concept and inspiration came from the Buddha’s crown decoration and traditional Tibetan textile patterns:
A couple of color suggestions, I really happy how it turned out in lapis lazuli color, which is the main color of the Medicine Buddha as you might remember. (see above)
The logo looks gorgeous in gold color as well.
Here is a second concept, let’s quickly tear it apart to see the symbolism behind it.
First there is the letter “m”.
Than there are cordyceps.
And traditional colors, where yellow is a color of compassion in Buddhism, and brown represents warmth, support and, in our case, stands for the cordyceps color as well.
The next logo also carries a couple of symbols inside. First of all the outer shape of logo comes from the outline of the “Endless knot”:
…without beginning or end; are a universal symbol for eternal life, the eternal cycle of nature, and eternal love.
The second symbol is a divine aura, surrounding the Medicine Buddha.
In the inner circle of the logo, letter “M” represents mystic Tibetan mountains in the clouds.
Inspiration for this logo came from the traditional Tibetan cloud thrones and cloud elements.
Looks great in lapis-lazuli.
Here a small “behind the scenes” of the Wymaroo brand development. For those who are still in the dark, here is a 9 sec video that perfectly explains the meaning of the word – Wymaroo: the link.
Two color variations of VI as the company initially planned to have 2 branches:
During the 8th day of the Design Marathon I revised one logo that have been around me all the time, but just didn’t fill right for me… Now, that’s how I see it.
As inspiration I took the shape of the most famous 7-11 store in the universe and also played around with negative space of the numbers.
Thanks for watching!