Recently we’ve been working on a logo for an Indonesian restaurant chain. Bon Chef is a family restaurant, where people come to enjoy home-style food in a cozy atmosphere. To convey that feeling, we decided to go with a heart-warming hand lettered logo.
After ruining a stack of paper, I jumped into illustrator and placed those bezier points in the right spots.
Bon Chef note pad.
Below are the initial logo sketches I made in search of the right treatment.
Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Art Director: Andrey Danilov