Here is a couple of illustrations I was asked to create recently.
Above is a process video from start to finish. Quite a lot of layering with custom brushes and scanned ink textures.
Beiersdorf needed an entertaining TV spot to kick off Germany’s first shampoo with activated charcoal as a cleansing agent, formulated for real men. This commercial was shot and aired in Europe. It is also the first time for Beiersdorf to hire a challenger agency, to produce and shoot a TV commercial out of their country.
Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Copywriter: Geraldine Oh
Art Directors: David Wong, Andrey Danilov
Film Director: Micky Sülzer, Big Fish
Recently we’ve been working on a logo for an Indonesian restaurant chain. Bon Chef is a family restaurant, where people come to enjoy home-style food in a cozy atmosphere. To convey that feeling, we decided to go with a heart-warming hand lettered logo.
After ruining a stack of paper, I jumped into illustrator and placed those bezier points in the right spots.
Bon Chef note pad.
Below are the initial logo sketches I made in search of the right treatment.
Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Art Director: Andrey Danilov
After creating a logo for Capoeira Hangzhou, I was approached by Praxis Martial Arts instructor to design a new visual identity for his group. The group doesn’t practice any specific kind of martial art. That’s why they wanted something more abstract.
In search of the right feeling I rewatched the movie Grandmaster for the 5th time. After that I started to shape the figure.
Here is a Polaroid shot made by Katya during my creative process.
I believe I’ve landed my dream project. What can be cooler than developing a logo for a surf company, especially if you find this lines in the brief:
Icon that I thought might work is abstract hardcore angel, abstract waves, yin/yang…
I totally fell in love with the whole concept behind the brand, just read this:
I realised that in South America there is such a love for surfing, but most people can not afford a surfboard or take part in competitions, yet they never complain, and love life no matter what, even if 5 people share one board, also countries like Venezuela, Argentina and Costa Rica, have some amazing surfers yet they dont get exposure as with countries like USA, SA, AUS and Europe, I wanted to create a brand that would sort of rebel against the well know leader markets..
I want people to feel like they can associate with the brand and that the brand has its roots in what matters the most, loving the surf and being stoked about life.
Let’s look closer at our logo.
As far as Instigar is an Asian-based company, we wanted the logo to contain some Asian feeling, that is why we decided to use some elements of Chinese calligraphy in the type, just to give a slight hint.
Below are hidden elements in the logo:
Photo made by my dad.
Love playing with ink. Hera are some of the concept logos that I think are worth mentioning:
I did try to make a hardcore surf angel though…
The idea with fingerprint developed from here.
Hand lettering in progress.
Logo design I made recently for a website and Twitter hashtag – KchatAP (Kindergarten chat Asia Pacific) a place where early childhood educators in the region can communicate and collaborate.
Initial sketches and ideas.
Here is a project for a Manjiela company selling luxurious Chinese medicine – cordyceps. Manjiela is a branch of 同仁堂 (TongRenTang), the largest producer of Chinese medicine, that was founded in 1669.
Cordyceps is a very expensive type of fungi which, according to Tibetan medicine powerful enough to fight cancer. It looks similar to this:
The task was to create a logo for a company’s shop in Tibet and to think about overall VI.
A huge amount of work was done, tons of information on Tibetan culture and symbolism has been studied, lots of ancient Tangkas reviewed. Let’s look closer at Manjiela (the Medicine Buddha):
Usually the Medicine Buddha was depicted seated, holding a jar with medicine nectar in his left hand and resting his right arm on a right knee. In the sutra, he is also surrounded by lapis lazuli-colored aura.
The practice of Medicine Buddha, the Supreme Healer (or Sangye Menla in Tibetan) is not only a very powerful method for healing and increasing healing powers both for oneself and others, but also for overcoming the inner sickness of attachment, hatred, and ignorance, thus to meditate on the Medicine Buddha can help decrease physical and mental illness and suffering.
Below are several concept logos, that we created together with Ekaterina Vernigorova.
The concept and inspiration came from the Buddha’s crown decoration and traditional Tibetan textile patterns:
A couple of color suggestions, I really happy how it turned out in lapis lazuli color, which is the main color of the Medicine Buddha as you might remember. (see above)
The logo looks gorgeous in gold color as well.
Here is a second concept, let’s quickly tear it apart to see the symbolism behind it.
First there is the letter “m”.
Than there are cordyceps.
And traditional colors, where yellow is a color of compassion in Buddhism, and brown represents warmth, support and, in our case, stands for the cordyceps color as well.
The next logo also carries a couple of symbols inside. First of all the outer shape of logo comes from the outline of the “Endless knot”:
…without beginning or end; are a universal symbol for eternal life, the eternal cycle of nature, and eternal love.
The second symbol is a divine aura, surrounding the Medicine Buddha.
In the inner circle of the logo, letter “M” represents mystic Tibetan mountains in the clouds.
Inspiration for this logo came from the traditional Tibetan cloud thrones and cloud elements.
Looks great in lapis-lazuli.
Here a small “behind the scenes” of the Wymaroo brand development. For those who are still in the dark, here is a 9 sec video that perfectly explains the meaning of the word – Wymaroo: the link.
Two color variations of VI as the company initially planned to have 2 branches:
I’m stoked to announce my most recent poster! Anyone who has ever trained with Ido Portal knows his famous phrase: “You are weak, my friend… ” So here it is, my silent motivator which I will print in the nearest future and hang it at my training place. Thank you, Ido Portal, I am really fortunate to know you. You are the pure inspiration.
I want to thank Chris Linhares for the great photo of Ido he took during one of the workshops which I used for reference. Thumbs up! I’ve also included some high-res and process screenshots down there if you are interested. Enjoy!
Digital sketch. Thinking about shadows and highlight areas.
My custom background ink washes.