Here is a brand identity I designed for an Enduro Reebok Crossfit gym in Singapore. Unfortunately when the whole work was already done and I was sitting and clicking the refresh button in my mail box expecting a positive reply, the guys changed their mind and decided to use the Reebok’s logo instead. Oh.. well, anyway I had lot’s of fun developing the whole concept, playing with visual identity and designing a brand book. (Especially the “E-team” truck!)
Read more to check out the process.
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