Nivea Men – demo sequence

Beiersdorf needed an entertaining TV spot to kick off Germany’s first shampoo with activated charcoal as a cleansing agent, formulated for real men. This commercial was shot and aired in Europe. It is also the first time for Beiersdorf to hire a challenger agency, to produce and shoot a TV commercial out of their country.

Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Copywriter: Geraldine Oh
Art Directors: David Wong, Andrey Danilov
Film Director: Micky Sülzer, Big Fish

Making of demo sequence

Asia Square – website design

The good people at Blackrock’s Asia Square needed a new website that could tell a story of their superior work environment. The team took up the challenge, and came up with the world’s first up-scrolling website, that educates users about the most prestigious office spaces in town.

www.asia-square.com

Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Copywriter: Erika Choo
Web Designer: Andrey Danilov
Web Developer: Make Studios
Account Management: Bong SC

Bon Chef – logo design

Logo design for a restaurant chain – Bon Chef.

Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Account Management: Bong SC
Art Director: Andrey Danilov

Design Process

MOW – SG artprint

Can you imagine if Merlion was standing in the middle of Red Square? Easy.
Buy Print

Logo design for AIG

Here are the initial logos we created for AIG (American International Group Inc.). Both logos were meant to be for Dragonshield – a division of AIG, selling insurance specifically to Asian-based companies. Our task was to make a Dragonshield logo as well as an IPO Boost logo.
Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Art Direction: Andrey Danilov

See Design Process

Mangham Gaxiola – website design

Singapore’s Local Independence Agency Of The Year – Mangham Gaxiola wanted a new website to announce their move to a charming little conservation shophouse that was first TCM clinic and institute in Singapore. Inspired by its Chinese heritage, we created a website that blends both East and West, and told their story.
The website is built with a simple yet interactive “moving particles” symbolizing the power of creative collaboration.
www.manghamgaxiola.com

Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Copywriter: Geraldine Oh, Erika Choo
Web designer: Andrey Danilov
Web developer: Make Studios

Supermoon – logo design

Logo for the moon, nuff said.

Brazil World Cup – poster design

Here is a poster I created during the World Cup 2014. Click the button below to see a small process video.
Process

Praxis Martial Arts – logo design

Minimalistic logo design for Praxis Martial Arts group. As usual, you can check out the creative process by clicking on the button below.
Process

Instigar – logo design

Logo design I created for a Singapore-based surf company – Instigar. Make sure to check out the whole story about the brand and some secrets behind the creative process:
Process

Shoshin – logo design

Chinese calligraphy and logo design I was asked to create for Shoshin Project. Ink on rice paper.

Kieong Engineering – logo design

Logo design for an engineering company in Singapore. Later on Kieong’s team did a great job and made a beautiful shop sign using real pipes and valves.

Gravity – alternative poster

Alternative version of a Gravity movie poster. To see how this piece was built, just click on the button below.
Process

Zontik – iOS App

iOS app design and a landing webpage development as a part of my graduations project at China Academy of Art. Below is a short video that I put together to explain its main functions.
See development process View website

Qualita – visual identity

Brand and website development for a Brazilian internet service – Qualita. Check out the creative process from sketches to final renderings:

Process

Tron Uprising – illustration

An Illustration inspired by Tron Uprising animation series.