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Anti-smoking social ad

I’ve been busy with my homework recently. The task was to create a social ad, poster. All the anti–smoking stuff you see on the streets these days is way too much straightforward. I’ve decided to look at this problem from a bit different angle. Here’s what I came up with. Read more to view some process shots.

Sketch of the idea:

Trying with the real package:

In the fridge:

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