I believe I’ve landed my dream project. What can be cooler than developing a logo for a surf company, especially if you find this lines in the brief:
Icon that I thought might work is abstract hardcore angel, abstract waves, yin/yang…
I totally fell in love with the whole concept behind the brand, just read this:
I realised that in South America there is such a love for surfing, but most people can not afford a surfboard or take part in competitions, yet they never complain, and love life no matter what, even if 5 people share one board, also countries like Venezuela, Argentina and Costa Rica, have some amazing surfers yet they dont get exposure as with countries like USA, SA, AUS and Europe, I wanted to create a brand that would sort of rebel against the well know leader markets..
I want people to feel like they can associate with the brand and that the brand has its roots in what matters the most, loving the surf and being stoked about life.
Let’s look closer at our logo.
As far as Instigar is an Asian-based company, we wanted the logo to contain some Asian feeling, that is why we decided to use some elements of Chinese calligraphy in the type, just to give a slight hint.
Below are hidden elements in the logo:
Photo made by my dad.
Love playing with ink. Hera are some of the concept logos that I think are worth mentioning:
I did try to make a hardcore surf angel though…
The idea with fingerprint developed from here.
Hand lettering in progress.
Amazingly beautiful woodblock print on a Sheng PuEr tea wrapper. I like how the tea leaves changed the color of paper around the picture in 8 years.
Click to expand
Have been doing more hand lettering stuff recently.
方回春堂 has the oldest Chinese pharmaceutical
museum located in Hangzhou, China. Here is a couple of really interesting pattern & designs I found there for inspiration. All via iPhone.
Drawers with Chinese medicine. Main hall.
Jars for Chinese medicine.
Small chest for medicine.
One of the Chinese medicine canons.
Invoice from 1944, each of them was hand-printed with a wooden block.
Chinese medicine packaging.
Patterns on the doors of pharmacy.
Here is an employee skillfully making a medicine packaging out of a single piece of paper.
Couple of minimalistic photos of the West Lake.
Shot made two years ago near Padang bai harbor, Bali at night. Rolleiflex 3.5, Ilford 3200.
I got my After Effects back and running, so I decided to play around with Plexus and made this “Design Marathon” logo reveal.
The first project of 2014 goes to Gravity! Here is an alternative poster for the movie, which I liked so much. This time I decided to leave the idea pretty simple and work a lot on the details, as you can see on a close up shots below. Took me about 1 week to finish.
The process of building shapes in Illustrator from start to finish.
Finding highlights and shadows.
Super rough, quick ideas on paper.
Mystical weekend at a Taoist temple near TianTai mountain.
Shots made with Rolleiflex 3.5 with Ilford 3200 film.