Getting my hands dirty and diving into the unknown world of hand lettering. Stay tuned for more type studies.
Beiersdorf needed an entertaining TV spot to kick off Germany’s first shampoo with activated charcoal as a cleansing agent, formulated for real men. This commercial was shot and aired in Europe. It is also the first time for Beiersdorf to hire a challenger agency, to produce and shoot a TV commercial out of their country.
Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Copywriter: Geraldine Oh
Art Directors: David Wong, Andrey Danilov
Film Director: Micky Sülzer, Big Fish
“Designing men’s clothing is very difficult for me because I don’t like fashionable men.” – Y.
Recently we’ve been working on a logo for an Indonesian restaurant chain. Bon Chef is a family restaurant, where people come to enjoy home-style food in a cozy atmosphere. To convey that feeling, we decided to go with a heart-warming hand lettered logo.
After ruining a stack of paper, I jumped into illustrator and placed those bezier points in the right spots.
Bon Chef note pad.
Logo structure.
Below are the initial logo sketches I made in search of the right treatment.
Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Art Director: Andrey Danilov
Here are some work in progress shots of an app I’m making for Vasily Strelnikov – the father of Russian podcasting. Knowing his obsession with an old-school radio, I was aiming for a very vintage, yet warm and comforting look.
Initial sketches
I’ve been waiting for almost 2 years to see this movie. The release date is finally here and it’s 17 February. Mark your calendars. “Making It” is a Documentary about the daily struggles of making a living, staying creative, and making it all up as we go along. In one word, the stuff they don’t teach at school.
The second print from the series goes to the iconic DeLorean and BTTF3. Still experimenting with this style, but already liking the results I can get simply by adding a little bit of rough texture to the silky smooth vector.
Above is my design process from start to finish.