Beiersdorf needed an entertaining TV spot to kick off Germany’s first shampoo with activated charcoal as a cleansing agent, formulated for real men. This commercial was shot and aired in Europe. It is also the first time for Beiersdorf to hire a challenger agency, to produce and shoot a TV commercial out of their country.
Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Copywriter: Geraldine Oh
Art Directors: David Wong, Andrey Danilov
Film Director: Micky Sülzer, Big Fish