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Lavie logo design process

Lavie Lifestyle is a Singapore-based company with deep roots in the hospitality industry The company is famous for bringing the positive eco-movement to Asia by introducing a Pasta Straw, the straw that is entirely made of pasta and has been hailed as a creative and innovative solution to the damaging effects of single-use plastic.

As a starting point, we took inspiration from various typography layouts made in Victorian style spiced them with a flower of life grid and started to build upon it. Below are just a few steps of our creative process.

From the very beginning, we knew that the logo of this complexity supposed to be optimized to ensure legibility for different sizes. With that in mind, 2 additional versions of the logo were made.

Above is the progression of the tiny version, as you can see almost all of the details are gone, “Incorporated in Singapore” was replaced with company’s registration number.

Above is s a close up of the finished logo in vector.

Plus the same part of the logo but in an x-ray view.

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