Design Marathon (Day 8)

During the 8th day of the Design Marathon I revised one logo that have been around me all the time, but just didn’t fill right for me… Now, that’s how I see it.
As inspiration I took the shape of the most famous 7-11 store in the universe and also played around with negative space of the numbers.

Thanks for watching!

Tags | 11, 7, 711, design, eleven, logo, marathon, vi