Beiersdorf needed an entertaining TV spot to kick off Germany’s first shampoo with activated charcoal as a cleansing agent, formulated for real men. This commercial was shot and aired in Europe. It is also the first time for Beiersdorf to hire a challenger agency, to produce and shoot a TV commercial out of their country.
Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Copywriter: Geraldine Oh
Art Directors: David Wong, Andrey Danilov
Film Director: Micky Sülzer, Big Fish
The second print from the series goes to the iconic DeLorean and BTTF3. Still experimenting with this style, but already liking the results I can get simply by adding a little bit of rough texture to the silky smooth vector.
Above is my design process from start to finish.
Launching a series of cool movie vehicles with this art print.
-Sir, are you classified as a human?
-Negative, I’m a meat popsicle.
Took me a while to upload this small piece here. I was really into the works of super talented and mysterious SilenceTV for the last couple of months. The amount of details he is putting in his art is incredible. We even ordered a couple of his large format posters (here) to investigate how he does his magic.
Here is a poster I created around Brazil World Cup 2014. Below you will also find a small video that I put together to show you the whole process from start to finish.
The first project of 2014 goes to Gravity! Here is an alternative poster for the movie, which I liked so much. This time I decided to leave the idea pretty simple and work a lot on the details, as you can see on a close up shots below. Took me about 1 week to finish.
The process of building shapes in Illustrator from start to finish.
Finding highlights and shadows.
Super rough, quick ideas on paper.
Here is a couple of gems we discovered in Suzhou museum.
ancient Chinese star chart
lithography “Mantras of the Darani Sutra”
Air pollution went off the scale recently in China, couple of days back the Air Quality Index hit 500 and Chinese media found 5 benefits of the smog:
1. It unifies the Chinese people.
2. It makes China more equal.
3. It raises citizen awareness of the cost of China’s economic development.
4. It makes people funnier.
5. It makes people more knowledgeable (of things like meteorology and the English word haze).
The 6th probably will be – it motivates you to design stuff. Illustrated this today afternoon.
Just a small illustration of Jimi Hendrix I made over the afternoon while listening to Jimi playing guitar with his teeth.
In order to achieve more organic look with the grain, I used a scan of high ISO negative film which produced a very nice effect.