Doodled this today afternoon.
the Dude abides
Somehow this very important project has vanished when I redesigned my website, well it gave me a chance to make an even better walkthrough, enjoy.
My capoeira camarada – Paulo runs Qualita company in Hanzgou, China. With a help of his colleges he assists small companies in doing safe business with Chinese suppliers and factories. I was in charge of the design department.
My client was talking to his business partners and said:
“We need a professional logo like Qualita’s logo: STRONG, SIMPLE, GOOD LOOKING, SOLID, NEW/NOT OLD. Paulo, how did you get such a good logo ?”
Here is how.
Qualita business card with a glossy finishing. Less is more.
Now for the very first time I’m revealing a secret behind the STRONG “Q”. I was looking through many fonts and tried to find the one that suits best for the task, however all of them just didn’t feel right… then I decided to take a break and watch a movie.
Yes, Qulita’s logo was developed around the Terminator font. I tweaked the letter “Q” a bit and made the symbol more balanced.
Super SOLID look was achieved by applying the Golden Ration rule to business card layout design. Instant impression for potential clients: “We Rock!”
To tell you the truth I was really into another idea on the early stages of the project, let me explain:
This GIF below makes me so tranquil, I can watch it all day. AaaarrghHH! Pipe all hands on deck!! Arrrghh!
After that crazy idea was shelved we started developing the Qualita Store.
A very first design doodle of the “Qualita store”.
Bells and whistles.
Logo design I made recently for a website and Twitter hashtag – KchatAP (Kindergarten chat Asia Pacific) a place where early childhood educators in the region can communicate and collaborate.
Initial sketches and ideas.
Logo design for a Russian Lion Dance crew and their Chinese teahouse. From the start I had a challenge to combine several absolutely different symbols in one logo, first of all the client wanted to see a steam of freshly brewed tea that coming out of Gaiwan (Chinese tea brewing bowl). Besides that the logo should somehow represent the Lion Dance as well. Challenge accepted!
As usual I want to share with you my logo development process. First I started with some tea.
Tea + steam + Gaiwan
Rough sketch of the idea.
Trying to combine both elements in one design.
Love this speech so much. It helps me a lot during the hard times of creative crisis.
Just a small illustration of Jimi Hendrix I made over the afternoon while listening to Jimi playing guitar with his teeth.
In order to achieve more organic look with the grain, I used a scan of high ISO negative film which produced a very nice effect.
A project for a friend of ours, who sells Tibetan antiques in a small and very cozy shop near Wushan Hill in Hangzhou. The goal was to create a logo, business card and shop sign.
The client liked our business card concepts so much, that he decided to make two sets.
Here is the initial drawing of letterpressed part, made by Katya.
The structure of our logo.
The view on HuiMin street.
Business cards render. Letter-press goodness in all it’s glory.
A packaging design I made for my homemade kombucha.
I’ve got some really neat Chinese fonts recently and decided to play around with them. First I looked into Japanese Sake packaging for inspiration.
Than the SCOBY was born.
Tried a circle label but it looked too much as alcohol packaging and I’m packing a super healthy drink here after all.
Here is a project for a Manjiela company selling luxurious Chinese medicine – cordyceps. Manjiela is a branch of 同仁堂 (TongRenTang), the largest producer of Chinese medicine, that was founded in 1669.
Cordyceps is a very expensive type of fungi which, according to Tibetan medicine powerful enough to fight cancer. It looks similar to this:
The task was to create a logo for a company’s shop in Tibet and to think about overall VI.
A huge amount of work was done, tons of information on Tibetan culture and symbolism has been studied, lots of ancient Tangkas reviewed. Let’s look closer at Manjiela (the Medicine Buddha):
Usually the Medicine Buddha was depicted seated, holding a jar with medicine nectar in his left hand and resting his right arm on a right knee. In the sutra, he is also surrounded by lapis lazuli-colored aura.
The practice of Medicine Buddha, the Supreme Healer (or Sangye Menla in Tibetan) is not only a very powerful method for healing and increasing healing powers both for oneself and others, but also for overcoming the inner sickness of attachment, hatred, and ignorance, thus to meditate on the Medicine Buddha can help decrease physical and mental illness and suffering.
Below are several concept logos, that we created together with Ekaterina Vernigorova.
The concept and inspiration came from the Buddha’s crown decoration and traditional Tibetan textile patterns:
A couple of color suggestions, I really happy how it turned out in lapis lazuli color, which is the main color of the Medicine Buddha as you might remember. (see above)
The logo looks gorgeous in gold color as well.
Here is a second concept, let’s quickly tear it apart to see the symbolism behind it.
First there is the letter “m”.
Than there are cordyceps.
And traditional colors, where yellow is a color of compassion in Buddhism, and brown represents warmth, support and, in our case, stands for the cordyceps color as well.
The next logo also carries a couple of symbols inside. First of all the outer shape of logo comes from the outline of the “Endless knot”:
…without beginning or end; are a universal symbol for eternal life, the eternal cycle of nature, and eternal love.
The second symbol is a divine aura, surrounding the Medicine Buddha.
In the inner circle of the logo, letter “M” represents mystic Tibetan mountains in the clouds.
Inspiration for this logo came from the traditional Tibetan cloud thrones and cloud elements.
Looks great in lapis-lazuli.