After creating a logo for Capoeira Hangzhou, I was approached by Praxis Martial Arts instructor to design a new visual identity for his group. The group doesn’t practice any specific kind of martial art. That’s why they wanted something more abstract.
In search of the right feeling I rewatched the movie Grandmaster for the 5th time. After that I started to shape the figure.
Here is a Polaroid shot made by Katya during my creative process.
Logo design for one engineering company here in Singapore. Correction, the most hipster engineering company in town… Now.
I believe I’ve landed my dream project. What can be cooler than developing a logo for a surf company, especially if you find this lines in the brief:
Icon that I thought might work is abstract hardcore angel, abstract waves, yin/yang…
I totally fell in love with the whole concept behind the brand, just read this:
I realised that in South America there is such a love for surfing, but most people can not afford a surfboard or take part in competitions, yet they never complain, and love life no matter what, even if 5 people share one board, also countries like Venezuela, Argentina and Costa Rica, have some amazing surfers yet they dont get exposure as with countries like USA, SA, AUS and Europe, I wanted to create a brand that would sort of rebel against the well know leader markets..
I want people to feel like they can associate with the brand and that the brand has its roots in what matters the most, loving the surf and being stoked about life.
Let’s look closer at our logo.
As far as Instigar is an Asian-based company, we wanted the logo to contain some Asian feeling, that is why we decided to use some elements of Chinese calligraphy in the type, just to give a slight hint.
Below are hidden elements in the logo:
Photo made by my dad.
Love playing with ink. Hera are some of the concept logos that I think are worth mentioning:
I did try to make a hardcore surf angel though…
The idea with fingerprint developed from here.
Hand lettering in progress.
Have been doing more hand lettering stuff recently.
The first project of 2014 goes to Gravity! Here is an alternative poster for the movie, which I liked so much. This time I decided to leave the idea pretty simple and work a lot on the details, as you can see on a close up shots below. Took me about 1 week to finish.
The process of building shapes in Illustrator from start to finish.
Finding highlights and shadows.
Super rough, quick ideas on paper.
Mind-blowing talk of the mighty Signalnoise (James White) on stage in Helsinki. Important topics covered, lightning appeared numerous times:
Can’t believe 2013 is almost over. What a crazy year, so many things have happened, so many great projects accomplished. Here is my small gift to all of my followers. Merry Christmas & Happy New Year good people!
Hand lettered with love.
Year 2014 should be even more exciting.
This iOS app design is a part of my graduations project at China Academy of Art. Below is a short video that I put together to explain the main functions.
View landing page
Inspired by the minimal, slick design of Dieter Rams, my app is designed to tell you whether or not you will need an umbrella today.
There are many apps which will tell you the precise temperature with up to the minute accuracy. However, for most of us the only thing we need to know is whether to take an umbrella today.
For more relevant weather reports, swipe your finger across the upper and lower sections of your screen, revealing the temperature and wind speed for today.
From the very beginning I was into skeuomorphic design. I love the way old Apps were made, they look almost tangible and real.
Landing page is available at andreydanilov.com/zontik/ Sorry, but the App itself is for Chinese App Store only.
App icon stickers which I gave away at my stand during the exhibition.
Here is a process of app development from sketches to a live experience.
My friend assisting me with a photo shooting for poster.
At the exhibition.
Huge shoutout to my buddy Allen, who helped me to develop the App and put it on the Appstore. 谢谢你!
Music in the video by Floex – (Machinarium) Gameboy Tune
Air pollution went off the scale recently in China, couple of days back the Air Quality Index hit 500 and Chinese media found 5 benefits of the smog:
1. It unifies the Chinese people.
2. It makes China more equal.
3. It raises citizen awareness of the cost of China’s economic development.
4. It makes people funnier.
5. It makes people more knowledgeable (of things like meteorology and the English word haze).
The 6th probably will be – it motivates you to design stuff. Illustrated this today afternoon.