Logo design for a Russian Lion Dance crew and their Chinese teahouse. From the start I had a challenge to combine several absolutely different symbols in one logo, first of all the client wanted to see a steam of freshly brewed tea that coming out of Gaiwan (Chinese tea brewing bowl). Besides that the logo should somehow represent the Lion Dance as well. Challenge accepted!
As usual I want to share with you my logo development process. First I started with some tea.
Tea + steam + Gaiwan
Rough sketch of the idea.
Trying to combine both elements in one design.
A project for a friend of ours, who sells Tibetan antiques in a small and very cozy shop near Wushan Hill in Hangzhou. The goal was to create a logo, business card and shop sign.
The client liked our business card concepts so much, that he decided to make two sets.
Here is the initial drawing of letterpressed part, made by Katya.
The structure of our logo.
The view on HuiMin street.
Business cards render. Letter-press goodness in all it’s glory.
Here is a project for a Manjiela company selling luxurious Chinese medicine – cordyceps. Manjiela is a branch of 同仁堂 (TongRenTang), the largest producer of Chinese medicine, that was founded in 1669.
Cordyceps is a very expensive type of fungi which, according to Tibetan medicine powerful enough to fight cancer. It looks similar to this:
The task was to create a logo for a company’s shop in Tibet and to think about overall VI.
A huge amount of work was done, tons of information on Tibetan culture and symbolism has been studied, lots of ancient Tangkas reviewed. Let’s look closer at Manjiela (the Medicine Buddha):
Usually the Medicine Buddha was depicted seated, holding a jar with medicine nectar in his left hand and resting his right arm on a right knee. In the sutra, he is also surrounded by lapis lazuli-colored aura.
The practice of Medicine Buddha, the Supreme Healer (or Sangye Menla in Tibetan) is not only a very powerful method for healing and increasing healing powers both for oneself and others, but also for overcoming the inner sickness of attachment, hatred, and ignorance, thus to meditate on the Medicine Buddha can help decrease physical and mental illness and suffering.
Below are several concept logos, that we created together with Ekaterina Vernigorova.
The concept and inspiration came from the Buddha’s crown decoration and traditional Tibetan textile patterns:
A couple of color suggestions, I really happy how it turned out in lapis lazuli color, which is the main color of the Medicine Buddha as you might remember. (see above)
The logo looks gorgeous in gold color as well.
Here is a second concept, let’s quickly tear it apart to see the symbolism behind it.
First there is the letter “m”.
Than there are cordyceps.
And traditional colors, where yellow is a color of compassion in Buddhism, and brown represents warmth, support and, in our case, stands for the cordyceps color as well.
The next logo also carries a couple of symbols inside. First of all the outer shape of logo comes from the outline of the “Endless knot”:
…without beginning or end; are a universal symbol for eternal life, the eternal cycle of nature, and eternal love.
The second symbol is a divine aura, surrounding the Medicine Buddha.
In the inner circle of the logo, letter “M” represents mystic Tibetan mountains in the clouds.
Inspiration for this logo came from the traditional Tibetan cloud thrones and cloud elements.
Looks great in lapis-lazuli.
Here a small “behind the scenes” of the Wymaroo brand development. For those who are still in the dark, here is a 9 sec video that perfectly explains the meaning of the word – Wymaroo: the link.
Two color variations of VI as the company initially planned to have 2 branches:
Things were pretty busy for the last week around here, despite my graduation work and thesis I’m still able to find some free time for personal projects, like this one over here. I’m stocked to unveil this totally new Capoeira Hangzhou identity, and a T-shirt design.
First, I spent a couple of days sketching out capoeira moves and looking for the one that suits capoeira most of all in my point of view. The Freedom – that’s the feeling I wanted to show in my design, the freedom of movement that capoeira gives you.
Since we are doing capoeira in China, I though it would be great to use some traditional painting medium, like Chinese Ink. Ink is a lot like capoeira, it’s fluid but on the other hand is very solid and strong. With both of them you have to develop a great control in order to achieve a beautiful result. It took me a while to recollect the skills they taught me during the Chinese Calligraphy class at school and here is what I came up with:
Some initial sketches and movement studies:
The main design:
After I developed the new design, me, Camisa Preta & Baboon borrowed some silkscreen equipment at China Academy of Art and started the print run. The whole printing process took us 2 days.
Camisa Preta holding our design:
Baboon preparing the silkscreen:
Washing the silkscreen:
High pressure cleaning:
Making sure everything is neat and clean:
Baboon installing the screen:
Bringing in the color:
Printing in progress:
The first bag is ready:
Camisa Preta wrapping a bunch of freshly printed posters:
During the 8th day of the Design Marathon I revised one logo that have been around me all the time, but just didn’t fill right for me… Now, that’s how I see it.
As inspiration I took the shape of the most famous 7-11 store in the universe and also played around with negative space of the numbers.
Thanks for watching!