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THE BLOG

Antique shop 若水藏真 – visual identity design

A project for a friend of ours, who sells Tibetan antiques in a small and very cozy shop near Wushan Hill in Hangzhou. The goal was to create a logo, business card and shop sign.

The client liked our business card concepts so much, that he decided to make two sets.

Here is the initial drawing of letterpressed part, made by Katya.

The structure of our logo.

The shop.

The view on HuiMin street.

Business cards render. Letter-press goodness in all it’s glory.

Wymaroo brand development

Here a small “behind the scenes” of the Wymaroo brand development. For those who are still in the dark, here is a 9 sec video that perfectly explains the meaning of the word – Wymaroo: the link.

Two color variations of VI as the company initially planned to have 2 branches:

Read more…

New Capoeira Hangzhou identity, bag and T-shirt design

Things were pretty busy for the last week around here, despite my graduation work and thesis I’m still able to find some free time for personal projects, like this one over here. I’m stocked to unveil this totally new Capoeira Hangzhou identity, and a T-shirt design.

First, I spent a couple of days sketching out capoeira moves and looking for the one that suits capoeira most of all in my point of view. The Freedom – that’s the feeling I wanted to show in my design, the freedom of movement that capoeira gives you.

Since we are doing capoeira in China, I though it would be great to use some traditional painting medium, like Chinese Ink. Ink is a lot like capoeira, it’s fluid but on the other hand is very solid and strong. With both of them you have to develop a great control in order to achieve a beautiful result. It took me a while to recollect the skills they taught me during the Chinese Calligraphy class at school and here is what I came up with:

Some initial sketches and movement studies:

The main design:

After I developed the new design, me, Camisa Preta & Baboon borrowed some silkscreen equipment at China Academy of Art and started the print run. The whole printing process took us 2 days.

Camisa Preta holding our design:

Baboon preparing the silkscreen:

Washing the silkscreen:

High pressure cleaning:

Final check:

Making sure everything is neat and clean:

Baboon installing the screen:

Bringing in the color:

Printing in progress:

The first bag is ready:

Baboon resting:

Camisa Preta wrapping a bunch of freshly printed posters: