Here are the initial logos we created for AIG (American International Group Inc.). Both logos were meant to be for Dragonshield – a division of AIG, selling insurance specifically to Asian-based companies. Our task was to make a Dragonshield logo as well as an IPO Boost logo.
Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Art Direction: Andrey Danilov
Initial sketches and ideas.
This summer NASA promised us 3 supermoons in a row, so I thought why not make a small logo for such a cool event.
A supermoon is the coincidence of a full moon or a new moon with the closest approach the Moon makes to the Earth on its elliptical orbit, resulting in the largest apparent size of the lunar disk as seen from Earth.
After creating a logo for Capoeira Hangzhou, I was approached by Praxis Martial Arts instructor to design a new visual identity for his group. The group doesn’t practice any specific kind of martial art. That’s why they wanted something more abstract.
In search of the right feeling I rewatched the movie Grandmaster for the 5th time. After that I started to shape the figure.
Here is a Polaroid shot made by Katya during my creative process.
Logo design for one engineering company here in Singapore. Correction, the most hipster engineering company in town… Now.
I believe I’ve landed my dream project. What can be cooler than developing a logo for a surf company, especially if you find this lines in the brief:
Icon that I thought might work is abstract hardcore angel, abstract waves, yin/yang…
I totally fell in love with the whole concept behind the brand, just read this:
I realised that in South America there is such a love for surfing, but most people can not afford a surfboard or take part in competitions, yet they never complain, and love life no matter what, even if 5 people share one board, also countries like Venezuela, Argentina and Costa Rica, have some amazing surfers yet they dont get exposure as with countries like USA, SA, AUS and Europe, I wanted to create a brand that would sort of rebel against the well know leader markets..
I want people to feel like they can associate with the brand and that the brand has its roots in what matters the most, loving the surf and being stoked about life.
Let’s look closer at our logo.
As far as Instigar is an Asian-based company, we wanted the logo to contain some Asian feeling, that is why we decided to use some elements of Chinese calligraphy in the type, just to give a slight hint.
Below are hidden elements in the logo:
Photo made by my dad.
Love playing with ink. Hera are some of the concept logos that I think are worth mentioning:
I did try to make a hardcore surf angel though…
The idea with fingerprint developed from here.
Hand lettering in progress.
Have been doing more hand lettering stuff recently.
Air pollution went off the scale recently in China, couple of days back the Air Quality Index hit 500 and Chinese media found 5 benefits of the smog:
1. It unifies the Chinese people.
2. It makes China more equal.
3. It raises citizen awareness of the cost of China’s economic development.
4. It makes people funnier.
5. It makes people more knowledgeable (of things like meteorology and the English word haze).
The 6th probably will be – it motivates you to design stuff. Illustrated this today afternoon.
Somehow this very important project has vanished when I redesigned my website, well it gave me a chance to make an even better walkthrough, enjoy.
My capoeira camarada – Paulo runs Qualita company in Hanzgou, China. With a help of his colleges he assists small companies in doing safe business with Chinese suppliers and factories. I was in charge of the design department.
My client was talking to his business partners and said:
“We need a professional logo like Qualita’s logo: STRONG, SIMPLE, GOOD LOOKING, SOLID, NEW/NOT OLD. Paulo, how did you get such a good logo ?”
Here is how.
Qualita business card with a glossy finishing. Less is more.
Now for the very first time I’m revealing a secret behind the STRONG “Q”. I was looking through many fonts and tried to find the one that suits best for the task, however all of them just didn’t feel right… then I decided to take a break and watch a movie.
Yes, Qulita’s logo was developed around the Terminator font. I tweaked the letter “Q” a bit and made the symbol more balanced.
Super SOLID look was achieved by applying the Golden Ration rule to business card layout design. Instant impression for potential clients: “We Rock!”
To tell you the truth I was really into another idea on the early stages of the project, let me explain:
This GIF below makes me so tranquil, I can watch it all day. AaaarrghHH! Pipe all hands on deck!! Arrrghh!
After that crazy idea was shelved we started developing the Qualita Store.
A very first design doodle of the “Qualita store”.
Bells and whistles.
Logo design I made recently for a website and Twitter hashtag – KchatAP (Kindergarten chat Asia Pacific) a place where early childhood educators in the region can communicate and collaborate.
Initial sketches and ideas.