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THE BLOG

Bobson – print ad

Here’s a nice one from the time when I was with ManghamGaxiola. We were working on Bobson account back then – an Okayama based company back from 1940, famous for manufacturing high quality denim with insane attention to detail. Japanese jeans. I’m serious, Google this stuff.

So how to show pure Japanese denim?

We also made a bunch of different scenarios later on. It’s cool and all, but the geisha one is my favorite. It’s a pity the ad never saw the light.

Oh, yeah, don’t mind the Japanese Lorem Ipsum up there around the border.

DataX2 – print ad

Here’s a print ad we made back at Ogilvy. Singtel was about to launch a DataX2 plan, where with a nominal fee you could double up your mobile data. During our research we looked into old boxing posters for some inspiration and came up with this idea – The Fight For Your Data Stops With DataX2.

Agency: Ogilvy and Mather
Creative Director/Copywriter: Stephen Kyriakou
Art Director: Andrey Danilov

Nivea Men – Active Charcoal

Beiersdorf needed an entertaining TV spot to kick off Germany’s first shampoo with activated charcoal as a cleansing agent, formulated for real men. This commercial was shot and aired in Europe. It is also the first time for Beiersdorf to hire a challenger agency, to produce and shoot a TV commercial out of their country.



Agency: Mangham Gaxiola
Creative Director: Robert Gaxiola
Copywriter: Geraldine Oh
Art Directors: David Wong, Andrey Danilov
Film Director: Micky Sülzer, Big Fish



Making of demo sequence